making things clear, useful and beautiful
disciplines
Creative direction across brand, digital and spatial contexts. Shaping concepts, defining positioning and guiding design decisions from early exploration through to final execution, working with and evolving existing design systems and brand frameworks, in close collaboration with teams and clients to translate intent into clear and coherent design systems.
Design and evolution of visual identities and systems that shape how brands, products and persons are expressed and perceived across media and contexts, building on and extending existing identity systems where relevant.
Design of digital products, services and interfaces based on scalable design systems, focusing on intuitive, accessible and coherent experiences defined by clarity, aesthetic quality and a strong focus on accessibility and inclusive design.
Design of editorial systems, layouts and publication formats that structure information and translate content into clear visual narratives across print and digital contexts, with a strong focus on typography, hierarchy and rhythm.
Design of products and packaging through the integration of form, function, materials and visual expression, creating coherent and considered physical design solutions that align with context and use.
Design of spatial experiences, wayfinding systems and environmental graphics that improve orientation, communication and identity within physical environments.
the approach
There is a continuous drive to question existing structures, refine systems and rethink function, aesthetics and expression. How things work, look and feel. It is through this process that imagination and reason come together to create something new.
Across disciplines, this approach guides the work of ®S. Oh, and having fun, of course.
who's ®S
®S is Robin Savvidis — designer, creative director and founder. Trained at the atelier of Uwe van Afferden, with a lasting appreciation for materials as a foundation. The focus: typography, visual identities, color, packaging and editorial design.
Two decades of work followed. Independent practice, co-founding elmo+savvidis, and leading design as Creative Director and Principal Designer at babiel for clients ranging from the German Bundestag to Henkel. Along the way: a German Design Award, Red Dot and iF Award.
Now, buero ®S. Founded once more, restless as ever.