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Inspired by the visual character of Greek shops and signage from the 1950s and 60s, the identity takes a different route from the familiar look of Greek grills and snack bars. Bold colours, expressive typography and a playful pattern bring this distinctive retro aesthetic into the present.
Slight shifts between colours and forms reference the imperfect registration of simple printed packaging and wrapping papers, giving the identity a tactile, spontaneous quality.
